As an artiste, being talented and creating good music doesn’t just cut it. You need to connect to people (fans) that will appreciate you and your craft and in an industry with much competition, you would have to be creative and choose the right marketing strategies to help your music reach the right people. Here are some ways in which you can achieve that;
– EMAIL MARKETING
Having a mail list that people can join helps you communicate with your fans and build profitable relationships with them.
Always work on building your email list whether or not you have anything new. Sending a regular monthly newsletter is a great way to keep your fans engaged and informed about all things going on with you and your music.
– SOCIAL MEDIA
The internet offers different options and flexibility for artists even when the world was on lockdown due to the pandemic. Basically, all you need to do is create unique content, develop your social profiles and interact with your audience regularly.
Social media platforms like Facebook, TikTok, Twitter, Instagram, YouTube, and even Snapchat can help market not just your music but also your personality and aesthetics. You can work on fan engagements by sharing thoughts on relevant trending topics, streaming rehearsals, hosting Q&A sessions, share behind scenes stories, and so on. Study how the platforms work and recognize what kind of content suits each one best.
– ELECTRONIC PRESS KIT (EPK)
An EPK is an online resume for artists. It should include your up-to-date bio, promo photos, videos, press coverages, links to your music, and contact information.
You can create media assets to send out with new music to promoters, labels, music journalists, etc. It is tailored to help you get more press coverages, book more shows and reach more fans.
– EDITORIAL SUPPORT
Pitch your songs to playlists on streaming platforms like Spotify, Apple Music that fit your genre or aesthetic.
Getting onto these playlists also means you need to develop a profile on these platforms. People listen to random playlists and feel a certain way when they discover a new good sound.
– BLOGS AND PODCASTS
Many music heads/fans get invested in blogs and podcasts that cover and feature their favorite mainstream or emerging acts. Pitching your music) collaborating with these platforms will only help you discover more lovers of your music.
Research music blogs/podcasts that feature artists similar to you in terms of genre, contact them, and discuss how much value can be added to each party. With these ways, you can get your music out to the right ears – people that really appreciate your sound and will listen whenever you drop a song or project (potential fans).